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Natural Choice Colors is the innovative ammonia free hairdye system with “ecological concept” thought for the Salon of the New Millennium. Based on new generation pure pigments   it is studied for sensitively reducing the damage of the hair and to protect the skin from the excessive alkalinity.
Totally Ammonia Free Natural Choice Colors doesn't contain Ammonia and.: it eliminates the risks of respiratory allergies it minimizes the cutaneous sensibility The secret is highly in a formula to the state-of-the-art able to combine precious and innovative MICROPARTICLES  protective ingredients able to assure an incomparable result of hulling and perfection to the color.
For the environment The non aggressive formula of the product allows the maintenance in comfortable plastic bottles, eliminating the use of the aluminum.  It can be thrown away in the simple containers for the recycling of the plastics.
It formulates Comfort The new formula guarantees a notable improvement of the “quality of life in the salon” * no unpleasant odor for the clients NCC is completely unscented and automatically develops a beneficent feeling of naturalness * no respiratory allergy Natural Choice Colors doesn't produce ammoniacal exhalations that can result, in time, harmful to the respiratory apparatus of the hairdressers, that daily apply the coloring products
With Tea Tree Oil Natural Choice Colors is added with a special Botanical Protection furnished by the extract of Melaleuca Alternifolia. The Tea Tree Oil is an Essential Oil known for its curative action that protects the sensitive skin during the time of laying, guaranteeing a special Anti-inflammatory Action. Recognized by the Medical Universities of the whole world as Vegetable Antibiotic with particular importance in cases of Psoriasis and Dermatitis
Control of the Results Natural Choice Colors is suitable to the necessities of the professional, determining in advance the duration in time, the coverage of the white hair and the intensity of the reflexes. Mixable with 5 DEVELOPERS the product guarantees: * Definitive coloration * coverage of the white hair up to 100% and brightening up to 5 levels * Semipermanent coloration lasting 8 / 12 washes * Tonalizing coloration lasting 4 / 5 washings
Pure Treating Oil Natural Choice Colors is formulated with a protective base of pure Cosmetic Oil that guarantees the following performances: * simplicity of application * maximum precision in the dosing * no post - application cutaneous stain
International safety Natural Choice Color is in order with the directives of the Board of Health not containing  harmful ingredients for the person and the environment
100%  white hair perfect coverage NCC can be used for the perfect coverage of the totality of the white hair and the coverage of the grey hair in a simple and totally innovative way . The colors reflexes of the line NCC are Red, Gilded, Copper, Mahogany or Violins, and guarantee perfect results, without disagreeable tonings, if used pure and absolute (without to mix with the natural base as required by the traditional systems and ammonia colors ) also on 100% white hair
Optimal Brightening   Natural Choice Colors is studied for clearing the natural hair up to 5 levels, and to furnish the pre-arranged reflex at the same time. Natural Choice Colors previously clears also the colored hair eliminating 2 levels and producing a delicate “solar effect” of the artificial pigments
	NATURAL MACHINE is the innovative equipment that, thanks to its exclusive qualities, it is essential in to place side by side the professional hairdresser that intends to offer more and more efficient services in the respect of the modern times and especially in the protection of hair-health.