Smoothing Treatment BIO FORMULA   A specific formula studied to satisfy all problems of curly, frizzy hair sensitive to humidity. Studied to give the hairdresser the possibility to create soft and personalized lookst. It leaves natural hair and in optimal conditions.   Product’s features: It eliminates the frizzy effect It decreases excessive hair volume It eliminates old perms without having to cut hair It facilitates styling at home It eliminates annoying dizziness   Straight effeçt corrects hair anomalies. It guarantees long lasting excellent results. It leaves hair shiny and improves structure and texture. TECHNOLOGY Straight effect contains CYSTEAMINE HCI, a substance compatible with the hair’s DNA and similar to its internal structure. This substance is naturally absorbed by the damaged and porous parts which will be thoroughly repaired.   R - REGULAR FORMULA - NATURAL HAIR Straight Effect R is suitable for natural, curly and crispy hair.   T - TREATED FORMULA - TREATED HAIR Straight Effect T is suitable for treatred, not higly damaged hair   INDICATIONS: straight effeçt may be used on every hair type. The only thing to consider is that the hair structure is in good condition and resistant to extreme solicitation.   ATTENTION:  apply Straight Effect with a min. distance of 2cm from scalp!