The new generation bleaching powder. Simple and safe to work with giving. excellent results. PURE BLEACH doesn't contain any ammonia avoiding respiratory and allergy risks. For lifting of natural or previously coloured hair up to 5/6 levels by using very low H202 volumetries.The AMMONIA FREE formula makes this product very easy to use. No more dangerous ammonia dust inhalation. During mixing and laying times it does not emanate ammoniacal exhalations, typical for all traditional bleaching powders.   Soft bleaching and very short laying times. Leaves hair shine and soft without undesired orange or yellow tones.   Technical Use Pure Bleach may be used with every bleaching technique. Thanks to its innovative formula the blend results soft and creamy and it doesn't become hard during laying time. Pure bleach is formulated according to our hairdressers' advice adapting itself to the conventional utility system. It is very easy to use and its soft cream may be applied with aluminium sheets, spatula, caps and all other application methods. Specific Oxidants Developers play a very important role during the bleaching process. Pure Bleach can lighten up previously coloured and natural hair, by mixing the bleaching powder to Developers in a dose of  1 : 1,5  (example 60 ml + 90 ml)     6 volumes of peroxide 2 / 3 levels of max bleaching 12 volumes of peroxide 3 / 4 levels of max bleaching 20 volumes of peroxide 5 / 6 levels of max bleaching