Natural Choice Colors is the innovative ammonia free "ecological concept" hairdye system, thought for the Salon of the New Millennium. Based on "new generation" pure pigments  it reduces hair damages and protects scalp against the excessive alkalinity during laying times.
Totally Ammonia Free Natural Choice Colors doesn't contain Ammonia. it eliminates  respiratory allergies it minimizes scalp sensibility The secret is its formula that combines precious and innovative protective MICROPARTICLES able to assure never before seen results and a perfect colour leaving hair soft and shiny.
For the environment The non aggressive formula of this product allows to stock it in comfortable plastic bottles avoiding the use of aluminum.  These bottles are completely recyclable.
Comfort The new formula guarantees a remarkable improvement of the salons's air quality. * no unpleasant odor for the clients NCC is completely unscented and diffuses an overall wellness sensation. * no respiratory allergies Natural Choice Colors doesn't produce ammoniacal exhalations which may result harmful to the respiratory apparatus of the hairdresser who works daily with chemical products.
Contains TEA TREE OIL Natural Choice Colors is enriched with a special Botanical Protection furnished by the extract of Melaleuca Alternifolia: The Tea Tree Oil, an Essential Oil known for its curative action protecting sensitive scalp during laying times, guaranteeing a special anti-inflammatory action. Acknowledged by the Medical Universities all over the  world as a Natural Antibiotic particularly  in cases of Psoriasis and Dermatitis.
Perfect result control Natural Choice Colors is the perfect hair colour which allows the professional hair dresser to fix in advance the lasting effect, the gray hair coverage and the reflex intensity. Possible blends  with 5 different DEVELOPERS guarantee: * Definitive coloration * gray hair coverage up to 100% and liftings up to 5 levels * demipermanent coloration lasting 8 / 12 shampoos * tone-on-tone coloration lasting 4 / 5 shampoos
Pure Treating Oil Natural Choice Colors contains a pure Cosmetic Oil that guarantees the following performances: * easy application * maximum dosing precision * no post - application cutaneous stains
International safety Natural Choice Color is formulated according to the Directives of the "Health Board" as it doesn't contain any harmful ingredients protecting the individual person and our environment.
100%  perfect gray hair coverage NCC may be used for the perfect coverage of gray hair in a very simple and innovative way. The color reflexes of the NCC line are Red, Gold Copper, Mahogany or Violets. They guarantee perfect results without having to include  the natural base as required by the traditional systems and ammonia colors - even in case of totally gray hair.
Optimal Shine Natural Choice Colors lifts natural hair up to 5 levels guaranteeing the pre-chosen reflex. Natural Choice Colors also lifts previously colored hair up to 2 levels and giving a delicate “solar effect” of the artificial pigments.
	NATURAL MACHINE is the innovative equipment that, thanks to its exclusive qualities, is essential for the professional hair salon that intends to offer more and more efficient and updated innovative services with respect to the client's hair health.